Often times, choosing a niche is one of the most challenging parts of affiliate marketing. You may have too many niches you want to start with or may not have even one idea.
I’ve experienced both and in this post, I will share my experience and advice on how to choose a niche that makes money.
You’ll be glad to know that it isn’t as difficult as you may think. It simply takes a bit of time to sort through your ideas and narrow it down to what you think will work best for you.
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The Ideal Way to Choose a Niche That Makes Money
All niches have the potential to make money.
The difference is that if you do not like the niche that you choose, chances are high that you won’t make money from it.
Think about the times you’ve become interested in something, realize it’s not for you, and you lose interest.
That is what happens when you select a niche that you do not have a genuine interest in.
A common mistake is to choose a niche that you think will make a lot of money.
I’ve done that so many times and each time, I lost interest in the niche.
For example, my very first niche blog that I made in order to earn income online was in the golf niche.
I’ve never played golf. I don’t know how golf works besides hitting the golf ball into the hole.
Needless to say, my interest in that niche was short-lived.
The most ideal niche to choose is one that you actually have a genuine interest in.
Meaning, you could probably talk about this niche every day and not become bored of it.
This is key because when you create a niche blog (which I recommend), you will need to create a lot of content for it.
Content marketing equates to the blog posts that you’ll write.
If you cannot talk about your niche all of the time without boredom, you won’t be able to create new blog posts either.
That being said, grab a pen and paper or type it out, and create a list of all of your interests.
When you have your list, start eliminating the things on your list that you know you would not talk about every day.
Once you have your list narrowed down, pick the one that really does it for you in terms of interest, fun, and joy.
Whatever that niche is, ask yourself if you can narrow it down even more.
Here are some examples:
Choosing a subniche of a general niche is a great way to target an even more specific audience which can lead to more conversions (sales.)
Lots of Traffic is Great But Small Amounts Still Make Money
Don’t feel hesitant to choose a subniche of your primary niche. Often times, staying broad mean more competition.
You’re competing against other websites that may have more authority. Choosing a subniche gives you more opportunity to attract your target audience.
It is a misconception that you need a lot of web traffic to make steady affiliate commissions.
I’ve made consistent sales with affiliate products on small amounts of web traffic but with a targeted audience.
Stick to Evergreen Niches
Another helpful tip when choosing a niche is to choose one that is evergreen.
Meaning, the niche is always going to be trending. Evergreen niches usually fall under the big three:
There are tons of subniches within any of these three evergreen niches. People are always going to seek ways to improve and maintain their health.
Increasing income will always be important as well as finding and maintaining relationships.
Some examples of subniches in these evergreen niches can include:
- Meal prepping for weight loss
- Learning to invest in stocks for beginners
- How to find the love of your life
High-Paying Affiliate Programs
If you are wanting to make the most you can per affiliate sale, you can also choose your niche based on how high the commissions are.
There are many affiliate marketers that will invest their time and effort into a niche because the commissions are high.
These types of affiliate programs are also referred to as high-ticket. Although, some opinions vary on the amount of commission that is necessary to be called high-ticket.
In many cases, it is usually around the $1,000 per sale range.
However, there are many affiliate programs with $100 commissions per sale.
Sometimes browsing the high-paying affiliate programs may lead you to a niche that you want to learn more about.
That is enough to maintain your interest and create a lot of helpful content for your niche audience.
Recurring Commission Affiliate Programs
These types of affiliate programs are my absolute favorite.
Recurring commissions means that as long as your referrals remain a customer of the merchant, you’ll receive a commission every month.
Imagine having several referrals and each of them remain with the merchant you referred them to.
You’ll receive a commission for each referral every month. Software companies tend to offer recurring commissions.
People use and need various types of software and will remain customers for several months if not years.
Recurring commissions are better than one-time commissions as you get paid over and over again for each referral that converts.
This will provide you with more of a steady income stream month after month.
Focus On One Specific Issue
A great way to choose a niche is to focus on a specific issue that many people need help with.
It can be anything from how to clear up acne to how to become better at baseball.
Maybe there is something that you have experience with and can share your knowledge.
Here are some ideas:
- Improving finances after a bankruptcy
- Holistic treatments for eczema
- How to reduce and eliminate sciatica pain
You can find a lot of these types of niches by opening up Google Search and typing in “how to” or “best way to” and reading the autosuggest results that are returned.
Why Creating a Niche Blog Can Earn You Commissions
No matter what method you use to make money with affiliate marketing, you’ll need to choose a niche first.
My favorite method of making money online is with niche blogs. Blogging is easy to start, low-cost, and easy to maintain.
You’ve read earlier when I mentioned creating content and content marketing.
That is the essence of a niche blog. The content that you create attracts targeted visitors to your website.
These targeted visitors are what you need to start earning income with your blog.
It wasn’t until I created a niche blog that I finally started to make consistent affiliate commissions.
Initially, I had no idea how to make money with a blog. What I did instead of wasting time trying to figure it out on my own was to search for an online training program.
I was fortunate enough to find this training program and taking action on the training is what helped me to transition out of a full-time retail job into working for myself.
Choose a Niche You’ll Enjoy
In the end, if I had to provide one answer on how to choose a niche that makes money, I will always say choose a niche that you’ll enjoy.
The quickest way to give up on your niche blog is to choose a niche that you don’t have any interest in.
After awhile, you’ll find yourself creating content less and less. Before long, you’ll likely abandon your blog completely.
Don’t make that mistake! Niche blogging is a tried and true method of making money on the internet.
It takes a bit of know-how and consistent effort. The payoff is well worth it!
Ready to make money with a blog? Learn how I went from zero to consistent affiliate commissions every month. Click here to learn how I did it.